With the growth of economic trend and the change of international foreign trade environment, exporting their products abroad is the choice of more and more enterprises at present. For cross-border e-commerce enterprises, entering a good platform directly determines the later benefits. In the face of numerous export cross-border e-commerce platforms, how should we choose? Let’s take a look at what foreign trade e-commerce companies have.

(The following rankings are in no particular order)

1. Amazon

At present, it is the largest global trading platform, and it is also the platform that is most concerned by sellers in China. Amazon has high quality requirements for suppliers, complicated store opening and strict auditing system, which requires special login computers and American local bank cards for cash withdrawal. Due to the early development of Amazon’s cross-border business, a stable competition pattern has been formed on the platform, and the threshold is high. It is recommended that businesses with certain foreign trade foundation and resources enter.

2、Wish

A fast-growing emerging mobile e-commerce platform has ranked among the top five clients of the same type in the world. As a new platform, the number of merchants is far from saturation, which is a good time to vigorously open stores. Wish platform sells goods with low prices, restricts counterfeit goods and has a unique product recommendation method. The platform has a simple shop opening and friendly interface, and can open many stores, which is very popular among sellers in China.

3. AliExpress

Launched on September 9, 2009, it is Alibaba’s only online trading platform for the global market and is called "international Taobao" by the majority of sellers. AliExpress is aimed at overseas buyers, conducts secured transactions through Alipay international accounts, and uses international express delivery. AliExpress has a large passenger flow and high fees, and there is a tendency to gradually tilt towards big merchants and brands.

4、ebay

Online auction and shopping websites, which started in 1995, once flourished. Although their development in recent years lags far behind that of Amazon, they still have a huge customer base in the world. Ebay pays more attention to sellers in China, encourages China merchants to open up overseas direct sales channels, has an all-Chinese backstage management interface, and has set up a special ebay training center for online and offline shop opening and operation counseling. Registration is free and hands-on are quick.

5、Lazada

One of the largest online shopping websites in Southeast Asia, covering a vast area of 560 million people including Malaysia, Singapore, Thailand, the Philippines, Indonesia, Vietnam and other countries. At present, the annual business volume has reached US$ 1 billion, with an average daily visit of 4 million. Lazada has a Chinese interface and adopts Payoneer’s collection service. It only needs a business license and a copy of ID card to register to open a shop.

6、Cdiscount

It is the second largest e-commerce website in France after Amazon. In 2016, Cdiscount increased the investment promotion of third-party sellers, and held an investment promotion meeting in China in July 2016. In view of the fierce competition of English websites, for sellers in China, small language websites are still a blue ocean, but they need certain language skills.

7、Etsy

Founded in 2005, it is an online website selling handicrafts in the United States, with a model similar to eBay. All kinds of products traded on Etsy website, such as clothing, jewelry, toys, photographic works, household items, etc., should be original and hand-made, belonging to a niche website, and China sellers who take the boutique route can consider it.

8. Rakuten (Lotte)

Lotte Japan is one of the largest e-commerce platforms in the world, with 44,000 sellers and 105 million users. In 2015, its sales reached US$ 24.3 billion, accounting for 27% of the market. Lotte Japan does not sell goods by itself, and belongs to the platform type. Opening a store in Lotte needs to meet more stringent conditions: registering a local enterprise in Japan, having a local bank account, and strict brand review.

9、Gmarket

Gmarket is the largest comprehensive shopping website in Korea, ranking first in the total sales value of goods in the online retail market in Korea, mainly selling books, MP3 players, cosmetics, computers, home appliances and clothes. Gmarket registration requires the applicant to have a Korean identity card and pay the relevant taxes according to law.

10、Flipkart

Flipkart was founded in 2007 by two former Amazon employees and is the largest e-commerce retailer in India. In 2015, Flipkart closed the web version and only conducted business on the mobile App side. Flipkart currently only allows companies registered in India to settle in, but it is already considering attracting investment from China.

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