On May 26, 2011, the 2011 408 was officially unveiled at the 10th Qingdao International Auto Show. On the basis of maintaining the original price unchanged, the whole series is equipped with ESP body stabilization system as standard, which is further to "perfect safety" and greatly improves the safety and comfort performance of the 408. The safety concept and technology equipment that comprehensively exceed the models of the same level make the 408 more suitable for the positioning of "ideal car for a happy family".

　　　　In the case of additional distribution, the 408 price system remains unchanged, still 121,900 – 169,900. As the first global model released overseas in the history of the brand, the 408 went through a 4-year research and development period before and after Peugeot’s Paris headquarters. It has a pure European lineage and more integrates Peugeot’s century-old car-making experience and technical essence. In the early stage of research and development, it fully took into account the car needs of local Chinese consumers. In terms of configuration, the 408 retains the front and rear eight-probe reversing radar, xenon headlights, lamp compensation temperature control system and other luxury leapfrog configurations. The outstanding product strength is matched with a price system that is close to the people, which will undoubtedly make it more popular in the market in the future. It also increases the attractiveness of the best-selling models in Dongfeng Peugeot’s efficient vehicle strategy.

　　　　Mr. Zhou Xing, deputy head of marketing at Dongfeng Peugeot, said: "Since its global debut in early 2010, the 408’s atmospheric and stable shape, fine interior craftsmanship, and fun-filled driving control have made it soar in the white-hot mid-range car market. The wide interior space and solid 6 + X safety system have made it more popular with many families of three."

　　　　For families, the safety of members is the most important and the foundation of all happiness. At the beginning of 2011, Dongfeng Peugeot 408 won five-star results in the C-NCAP crash test, ranking first in the European group of the same level. And in the 408 concept, including prevention, active, passive, children, anti-theft, pedestrians and other six aspects, safety is still endless, and the famous 6 + X safety system was born. It is the belief of diligent pursuit and determination to improve that the 2011 408 has cast another link in the strong system and written a trustworthy happiness equation.

　　　　The space comfort and safety performance of the Dongfeng Peugeot 408 have reached the top level in the same market. In addition to the leapfrog figure with a length of 4.68 meters and a wheelbase of 2.71 meters, it fully satisfies the riding comfort. It also has a meticulous and solid defense line, which can be called a tailor-made model for happy families. Let the family enjoy together and be happy together, which is the original intention of the 2011 Dongfeng Peugeot 408.

　　　　With the launch of the 2011 Dongfeng Peugeot 408, the "Dongfeng Peugeot 408 – Happy Family Enjoy Day" will also be followed by the event in the near future. In the past year, a series of activities such as user lecture halls and photo contests have been held one after another, allowing car owners to enjoy a colorful car life in addition to using their cars with peace of mind. This more family-friendly event positioning will allow car owners to share and enjoy with their families.