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The headquarters building in Qiantan, Shanghai was seized

The Wechat business Empire in Lin Ruiyang, Zhang Ting

Do you want to end it?

Recently, a closed building in Qiantan, Pudong, Shanghai has attracted everyone’s attention.

The owner of this building is the creator of the "Secrets of the TST Court" of the Wechat business Empire, the star couple Lin Ruiyang, and the company Davell under the name of Zhang Ting.

This week, 96 properties in this building were seized on suspicion of pyramid schemes, worth 1.7 billion yuan.

With the series of "TST Court Secret" skin care products, Lin Ruiyang and Zhang Ting built a huge Wechat business empire in eight years.

They have developed millions of sales agents, made countless people dream of making money, and earned a lot of money by themselves.

Now, when it comes to the news, looking back, these two people have long since ceased to be the little fish in "Talking about Qianlong" and the Chu Lian in "A Curtain of Dreams", but have become the wealth leaders who preach wildly on the stage, which is really magical.

01

Qiong Yao’s first brother turned into a Wechat business tycoon

"Lin Ruiyang, the eldest brother who came out of Qiong Yao’s play, discovered the magical yeast in France as a gift of love in order to impress Zhang Ting. But the selfless two people couldn’t bear to enjoy it alone. Instead, they spent 19 years painstakingly researching and developing the only living skin care product in the world. In 2013, they came to the mainland with this gift and brought it to everyone. "

This story, which seems absurd and bizarre to the outside world, is a love myth passed down from mouth to mouth inside the "secret of TST court".

Zhang Ting and Lin Ruiyang were once quite famous actors.

In 1991, Zhang Ting was known to the public by his "Joking about Qianlong", and later appeared in such plays as "Beautiful Women", "Love Through Time and Space" and "Beauty in the World".

Joking and talking about the dragon

Lin Ruiyang was once the elder brother of the desk-top romantic drama, and The Mute Wife, A Curtain of Dreams and Wangfu Cliff shaped his image as a spoony man. He was deeply impressed by the post-8090 s characters, as well as Yan Nantian, the heroic and dry-headed hero in "Two Prides in a Family".

A curtain of dreams

Apart from their roles as actors, these two are also quick-witted businessmen.

Zhang Ting once recalled on the variety show that he had an economic mind since he was a child. "When he graduated from primary school, his savings reached 100,000 yuan." After his debut, he was very enthusiastic about making money in business.

Lin Ruiyang is a well-known expert in making money in the circle, and once got along well in the mainland real estate industry after taking pictures.

In 2013, together with Zhang Ting, he started the daily chemical products business in Wechat business, which was later known as TST Secret. His main product was live yeast series skin care products.

Through the business model of "opening cards+hoarding goods", TST attracted a large number of sales staff to join in a short time, and the star status of the founder even endorsed the brand credit. "How can a brand made by such a famous star be deceptive?"

On TST official website, an article introducing how to join said that you can become an agent free of charge by registering and applying online, "0 stock, 0 deposit", the goods are sent directly by the company, and the agent is only responsible for selling through social networks.

When the team reaches a certain number, even if you don’t do it, you will have a steady stream of income while sleeping and traveling. TST also said that such a zero-threshold model has created opportunities for housewives, unemployed people and disabled people to make money with fragmented time.

At the same time, they used the official micro-signal to make high-profile publicity. In a certain year, the sales of champion agents exceeded 60 million yuan, and the performance of a team reached 90 million yuan a month …

The couple will hold annual meetings several times a year and invite star friends to help out, just like a big concert.

"I ask you again, what are you doing here-you want to make a fortune, understand?"

As a result, countless "fans" under the stage screamed at the tsunami, prostrating themselves in worship, and countless people knelt down when they came to the stage.

02

Bao Ma entered the game only to find that she was "fooled"

"I am a man who can never fall before you, and I want to be your support! TST is proud. I will never let you have the pressure to stock up. I want you to start a business happily! "

"I am touched by everyone’s earnest efforts. I think you will succeed. All the risks are on me. All the precious mothers can start a business with me as long as they use their spare time, a mobile phone and know how to share …"

If you casually search "Zhang Ting Lin Ruiyang" on video platforms such as bilibili, you can see countless similar chicken blood videos.

Many people will be puzzled by this routine: Isn’t this pyramid scheme?

CBN once interviewed a deceived mother to sell Zhang Hong (a pseudonym). In 2016, a post-90s friend told her that she could earn 200,000 yuan a month by selling TST, and invited her to join the company.

"She said that a star boss like others is not poor in money, and his reputation is more important than money and trustworthy. I have seen Lin Ruiyang’s "A Curtain of Dreams", and I believe it when I think about it. "

After the card was opened, Zhang Hong sent a circle of friends for two days, and soon a "purchasing" found the product she wanted to buy and wanted to be her offline. However, if she wants to be qualified to develop offline, she must pay 2600 yuan to upgrade her gold card.

In this way, two months later, she developed hundreds of people to complete the index of 100 cards, and as a result, she was crushed by the "founder" task of selling 100,000 yuan a month, which can be completed by hoarding goods.

So Zhang Hong began to borrow money and swipe his credit card … step by step, it was hard to turn back. Tens of thousands of dollars were hoarded in his hands, and he didn’t make any money at all, but he was in debt everywhere.

At the peak of TST, there were nearly 8 million sales agents like Zhang Hong, with seven levels, most of whom were housewives, that is, the "treasure moms" in Zhang Ting, especially those in third-and fourth-tier cities.

Lin Ruiyang also enjoyed being surrounded by these female agents. At the presentation, he even asked them to call him "Dad Lin". "I have decided that I will help you as long as I am alive … I am happier if you call me Dad Lin."

He will take eight mobile phones with him and keep in touch with tens of thousands of sales agents at any time. Zhang Ting said: "Brother Lin works 24 hours a day, either at work or on the way to work."

Of course, not every salesman is qualified to have a direct dialogue with star couple. First of all, the level must be high enough, otherwise, the doors of meetings and concerts will not be able to get in. Or pay a fee of 20,000 yuan, or add WeChat in Zhang Ting and Lin Ruiyang.

The salespeople who come to power at the annual meeting will share their entrepreneurial stories while crying, how they were down and out, and how they turned around and became rich after joining TST.

03

Or will involve a large number of stars.

Such glamorous, behind is naturally acne.

Since 2016, negative news has been exposed in secret in TST court. Some netizens posted in Weibo that their use of TST products has caused bad face, and the company also used photos of her recovering from medication under the guidance of doctors, claiming that it was the efficacy of their own products.

Soon after, Consumer Report received complaints from many consumers that they had skin abnormalities such as allergies and acne after using TST products.

At the same time, voices questioning TST’s "MLM" model have also appeared frequently.

Despite this, Lin Ruiyang and Zhang Ting are as high-profile as ever.

They frequently appear in TV variety shows, show their luxury houses and hanging gardens in reality shows, and in recent years, they also play live in Tik Tok, showing fans a vision of a better life.

In 2017 and 2018, Shanghai Darway Trading Co., Ltd., whose main product is TST Court Secret, became the top 100 taxpayers in Qingpu District for two consecutive years. In 2018, it became the regional tax champion with 1.26 billion yuan, surpassing Zhongtong, Shentong and Yunda.

The pace of their home ownership has not stopped. In 2020, TST’s parent company, Darway Company, purchased Building No.28, Jiangyao Road, Pudong, Shanghai. As the headquarters building, the secret brand name of TST Pavilion on the roof is very conspicuous.

The 96 properties seized this time refer to the company headquarters building in Qiantan, with a value of 1.7 billion yuan.

It is worth mentioning that the alleged pyramid scheme in Lin Ruiyang, Zhang Ting, is likely to affect the entire entertainment circle, involving more stars than we expected.

When the Qiantan Headquarters Building was purchased in 2020, Zhang Ting and Lin Ruiyang, together with Tao Hong and Ming Dow, visited the building to be completed as four Dalway bosses.

In the promotional materials and activities of TST, Tao Hong and Xú Zhēng made many appearances to publicize, and Darway also produced a "Zheng wine" for Xú Zhēng.

In addition, TST has also received platform publicity from many stars such as Lin Chi-ling, Fan Bingbing, Viann, Tamia Liu, Cao Ge, He Jie and Fang Datong.

This week, TST secretly released a lawyer’s letter in the official Weibo, saying that Darway Company is accepting and cooperating with the legal investigation of relevant departments.

"The reason why we have been silent is to consciously abide by the requirements of relevant laws and regulations, that is, no subject may disclose any information without authorization in cooperation with relevant departments. Due to the complexity of the case, it is not convenient to answer questions from all parties at present. Please ask media friends not to speculate unreasonably. "

Will there be another earthquake in the entertainment circle?

Text, editor/cardic

Source: CBN, The Paper, Jiupai News and China News Weekly.

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Original title: "Shanghai 96 Suite was sealed up, worth 1.7 billion, and the star couple refreshed everyone’s view of money."

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